Digital Strategy Built to Perform at Scale

Digital

Our Digital team plans, activates and optimises media across the channels that drive real impact. From strategic planning to hands-on implementation, we manage performance across social, programmatic and premium digital environments to ensure every placement, format and message is working harder for your brand.

Services Include

Digital & Channel Strategy
Programmatic (Video, Display, Audio, DOOH)
Paid Social (Meta, LinkedIn, Reddit, Pinterest, Snapchat, TikTok)
Direct & Premium Digital (BVOD, High Impact Display, Audio)
Implementation & Ongoing Optimisation
Analytics & Performance Reporting

Case Study

Endeavour Lotteries

+56%

ROAS Lift

3.84x

Pinterest ROAS

68.19%

Video Completion Rate

Mission

To drive ticket sales and new member growth for Endeavour Lotteries’ Prize Home draw, Rapid Media delivered a multi-channel digital strategy spanning YouTube, VOD, Meta, TikTok, and Pinterest.

Execution

Our approach layered awareness and conversion in tandem: YouTube and VOD built high-completion reach among older, aspirational audiences, while Social Media channels drove the bulk of conversions through an always-on, phased structure that intensified urgency creative into the campaign’s final weeks. TikTok delivered a 2.85x return on ad spend through refined platform targeting, Pinterest achieved 3.84x ROAS on debut, YouTube’s audience-first approach drove a 68.19% video completion rate against a 60% industry benchmark, and Meta’s final campaign phase reached 3.77x ROAS, a 56% lift on the phase before it.

Results

Together, these results reinforce digital’s role in Prize Home ticket sales, giving Endeavour Lotteries a proven, multi-channel model to scale with confidence in future campaigns. This growth also supports a bigger purpose, with every ticket helping people with intellectual disability learn, earn and thrive.