Search Engine Optimisation

Search Engine Optimisation (SEO) is a key component of a website’s organic ranking strategy. With a focus on industry best practice, data and business insights, Rapid Media’s SEO specialists work with our clients to improve their Google ranking and drive quality traffic to their website.

Our Offering

Campaigns are tracked and data is leveraged throughout every campaign, ensuring our clients are one step ahead of their competitors.

Identify long tail keywords and top performing keywords. Understand competitors keyword performance and gap analysis.

Optimise individual website pages in order to rank higher and earn more relevant traffic in search engine results page (SERP). Optimisation across both the content and HTML source code of a page.

Search submission is the practice of submitting your website URL. This will help improve link building and website authority.

This is the process of getting other websites to link back to a website. Links are a signal to Google that a website is a quality resource worthy of citation.

Monthly reporting and analysis of the SEO progress by using different tools like Google Analytics, Heat Map and Search Console.

Our Approach

On Page SEO: Focuses on the content that is on the page, and optimising the content to help boost the websites ranking for specific keywords.

Off Page SEO: Focuses on the links that are directed to the website from other websites. By building the number of backlinks, brands build trust from a search engine by publishers carrying those links. This causes a website to rank higher in search.

Technical SEO: Focused on a website’s architecture, review the backend of a website to see how each webpage is technically set up. Google cares as much about the code of a website as it does its content, making this quite important to a websites search engine ranking.