MEDIA STRATEGY FOR PROCUREMENT AND FINANCE LEADERS
A Media Partner That Puts Your Bottom Line First.
First. Rapid Media helps procurement, finance and executive leaders get more value from every media dollar, through established industry relationships, a holistic view of your marketing investment and complete transparency on where your budget goes.
Since 2009
Operating as Rapid Media, with agency roots to 2001
WPP network
Access to wider research, tools and specialist expertise
Full Service
Media, digital, creative and data under one roof
4 Locations
Brisbane, Gold Coast, Lennox Head and Melbourne
Media investment is often fragmented across multiple suppliers, difficult to benchard and hard to hold accountable.
For procurement and finance leaders, that makes it genuinely hard to know whether your organisation is getting the best deal, or simply the deal that is easiest for your current agency to deliver.
Rapid Media takes a different approach. As a full-service agency combining media, digital, creative and data specialists under one roof, we negotiate on your behalf across every channel, traditional and digital, so the value we secure goes back into your business rather than into hidden margins.
THE CHALLENGE
The challenge procurement and finance teams face
Marketing budgets are under more scrutiny than ever, but most organisations still cannot easily answer simple questions:
Without transparent reporting and genuine commercial alignment, it is difficult for procurement and finance leaders to evaluate marketing investment with the same rigour they would apply to any other major line item.
OUR APPROACH
What we do differently
01
Negotiating power that works for you
Established relationships across TV, radio, outdoor, print, cinema, digital display, video, paid social, paid search and programmatic media mean we negotiate competitively on your behalf across the full channel mix, so more of your budget goes toward results rather than trading margins.
02
A holistic view of your investment
We assess your full marketing ecosystem rather than optimising channels in isolation, so budget is allocated to what is actually driving commercial outcomes.
03
Full transparency, always
Clear, real time reporting on where every dollar is spent, powered by our proprietary analytics and attribution platform, ICI (Informatic Communications Investment).
04
Evidence based recommendations
Every strategy is backed by audience research, market and competitor analysis, not assumptions. Our association with the WPP network gives us access to extensive market research and industry tools.
05
A genuine commercial partner
We operate as an extension of your team, aligned to your budget and business objectives rather than just campaign execution.
THE PARTNERSHIP
What’s included in a Rapid Media partnership
Media strategy, planning and buying, across traditional and digital channels
Market research and competitor analysis
Analytics, attribution and real time reporting via ICI
Marketing and communications strategy
Budget allocation and investment optimisation
Post campaign analysis and evaluation
THE PROCESS
How we work
Discovery and audit
We start by understanding your business, current media investment and commercial objectives, including a review of existing spend and contracts.
Strategy and planning
We build a tailored media strategy backed by research, audience insight and clear investment recommendations.
Execution and negotiation
We plan, buy and negotiate across the full channel mix on your behalf, securing value from every trade.
Measurement and optimisation
We start by understanding your business, current media investment and commercial objectives, including a review of existing spend and contracts.
ABOUT US
About us
Rapid Media is a full-service Australian media and communications agency, with roots dating back to 2001 and operating under the Rapid Media name since 2009. We bring media planning and buying, digital performance marketing, creative production, content and data analytics together under one roof, with teams based in Brisbane, Gold Coast, Lennox Head, Melbourne and Sydney. As part of the WPP network, we combine local agility with access to a wider pool of research, tools and specialist expertise.
Industry Expertise
Ecommerce
Automotive
Agriculture
Construction
Travel
Education
Government
Financial services
Health
Hospitality
FAQ