Make or Break: Creative and Paid Social Advertising Links


By Macey Williams

June 26, 2023

Make an impact with creative that converts.

When it comes to paid social advertising, creative is a key component of any campaign’s success. As social media platforms continue to evolve, placing greater emphasis on visual content is crucial for a brand’s creativity to cut through the noise.
As of 2023, there are 21.30million Australian social media users – making up 91.5% of the total population (+18). On June 7th, 2023 Billboard Insider stated that their recent marketing studies showed up to 75% of ad effectiveness can be attributed to proper creative.
Follow the below creative best practices for Instagram, LinkedIn & TikTok to see the difference for yourself – remember creative captures an audience’s attention, copy seals the deal.

Meta Creative Best Practice

Meta has built various social media channels including Instagram & Facebook, where brands and individuals can connect through visual storytelling. To help you make the most out of this visual-driven social media platform, we’ve compiled a list of effective strategies and creative techniques.
  1. Keep it short and engaging.
  2. Be creative with transitions.
  3. Showcase your brand's personality.
  4. Include captions or text overlays.
  1. Be authentic and spontaneous with BTS content.
  2. Use interactive features.
  3. Keep it visually appealing.
  4. Consistency is key.
  5. Utilise story highlights.
Feed Images
  1. High-quality visuals.
  2. Use captions effectively.
  3. Experiment with different formats.
  4. Brand consistency.
  1. Sequential storytelling.
  2. Variety in content.
  3. Clear and concise messaging.
  4. Visual cohesion.
  5. Interactive elements.
  6. Step-by-step tutorials or guides.
  7. Visual surprises.

LinkedIn Best Practice

LinkedIn is the social media platform for business professionals; therefore it is important to align content with professional goals and target audience interests. These best practices will help you create compelling and engaging content that resonates with your connections and enhances your professional presence.
Status Updates
  1. Share valuable insights.
  2. Be concise and engaging.
  3. Use hashtags strategically.
  4. Encourage conversation.
Image Posts
  1. Choose professional and high-quality visuals.
  2. Add meaningful captions.
  3. Include relevant hashtags.
  4. Use branding elements.
  5. Encourage engagement.
  1. Ask engaging questions.
  2. Keep it simple.
  3. Follow up with insights.
  1. Tell a story or provide a guide.
  2. Use visually cohesive and compelling images.
  3. Provide informative captions.
  4. Encourage engagement.

TikTok Best Practice

TikTok has revolutionised the way we consume and create content, putting entertainment at the forefront. With its short-form videos and endless creativity, TikTok has become a global platform where individuals and brands can showcase their talent, creativity, and sense of humour. In Australia, the average consumption on this channel is 29H 26M each month. Start to create entertaining content that converts by following the below creative practices.

TikTok Videos
  1. Short-form videos.
  2. Catchy and engaging intros.
  3. Incorporate trending sounds and challenges.
  4. Authenticity and relatability.
  5. Visual storytelling.
  6. Humour and entertainment.
  7. Creative editing.
  8. Hashtag strategy.
  9. Duet and collaboration.

To sum it up…

It is important to prioritise the type of creative produced, as it creates brand personality turning fans into brand advocates. Learn more about enhancing your creative and making an impact through social advertising with our team of experts.