CTR Improved By +50.99%
CPC Reduced By -40.96%
In mid 2020, Rapid Media worked with Beaurepaires to implement a communications strategy to advise customers that their local stores would be reopening in a COVID safe environment. This case study focuses specifically on the geo-targeted hyper local social aspect of the plan.
The Hyper Local Social delivered very strong results with an over-delivery of 3.25 times forecast impressions.
Significant month on month improvements across both CTR (+32.50%) and CPC (-15.85%).
Accurate performance measurement per store through the Rapid Media data attribution tool – ICI – allowed real-time understanding of results, enabling daily adjustments in weighting and emphasis within the campaign period.
“This campaign was innovative, deadly accurate and measurable. The store teams felt the love and delivered great results.”
Tony Kiernan, Senior Manager, Brand Communications & Marketing