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Take a read of our latest blogs.

The Expected Media Trends for 2024

April 24, 2024
By Alana Humphreys
Heading into a new year many companies look to alter and tweak current media strategies to incorporate expected trends. 2023 saw many changes from technological advances to consumer behaviours changing.
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Data Matters More Than Ever

April 17, 2024
By Macey Williams
Data is to a marketer as gold is to a miner. The prevalence of social media and the constant influx of trends pose challenges, making it imperative for companies to navigate through the noise and avoid being overshadowed.
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Facebook Turns 20

March 21, 2024
By Macey Williams
February 4th, 2024 was a momentous occasion for Mark Zuckerberg, Facebook turned 20 years old. From infancy the social media platform took the world by storm.
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Exploring the Intersection Between Art and Advertising

December 22, 2023
By Macey Williams
In a world where advertising has evolved from print ads to 3D billboards and immersive augmented reality experiences, it’s easy to question: Can the craft of advertising compared to the artwork from Picaso and Van Gogh?
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What We Can Learn From Spotify Wrapped

November 30, 2023
By Alana Humphreys
As another year comes to an end, individuals seek avenues to reflect and reminisce on the 12 months that have unfolded. It’s a time where new goals are created, a time when people are most driven to enhance their personal journeys.
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The Importance of Preference Marketing

November 7, 2023
By Khayla Broad
Preference marketing works by making your brand the preferred choice among consumers. It focuses on increasing positive brand sentiment, shaping public opinion, and leveraging peer-to-peer marketing.
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Threads: What We Know

August 1, 2023
By Alana Humphreys
The launch of Meta’s newest Twitter rival, Threads, has taken the social media space by storm. On July 5th, 2023, Meta announced the launch of Threads, a sibling app to Instagram, and has been breaking records ever since.
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Make or Break: Creative and Paid Social Advertising Links

July 26, 2023
By Macey Williams
When it comes to paid social advertising, creative is a key component of any campaign’s success. As social media platforms continue to evolve, placing greater emphasis on visual content is crucial for a brand’s creativity to cut through the noise.
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Traditional Media Consumption in Australia: Changing Attitudes and Timeless Favourites

May 16, 2023
By Amelia Michels
The Australian media landscape is evolving rapidly, with new platforms and technologies vying for our attention.
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Unlock Your Hidden Potential with ICI

May 8, 2023
By Amelia Michels
Marketers need to know campaign effectiveness in minutes not months. As the media landscape evolves, businesses are generating an unprecedented amount of data.
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Maximising Your Brands Social Media Presence

April 4, 2023
By Amelia Michels
Over the past few years we have witnessed waves of change throughout the social media landscape that have affected not only how we consume media but how we invoke action from target audiences.
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Is Meta Joining the Trend?

March 15, 2023
By Amelia Michels
The moment you all have been waiting for… a Meta update. As most of us know, in October 2021 CEO Mark Zuckerberg announced Facebook’s vision to present the world with a more immersive experience through the metaverse.
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Twitter & Elon Musk – A Love, Hate Relationship

January 30, 2023
By Khayla Broad
You have probably heard the news… Eccentric billionaire, Elon Musk has purchased the Social Media Platform – Twitter. Read on for a snapshot of events that occurred during and after the infamous acquisition and an outline of what this means for Twitter in 2023.
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The Future of Digital Out of Home Advertising

December 20, 2022
By Izzy Banson

Have you ever been stopped in your tracks by a giant zombie tiger? What about witnessing your favourite tv characters battling it out on the street?

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Amazon & Disney Take on Unified ID 2.0

November 22, 2022
By Khayla Broad

Have you heard? An industry shaking announcement was made recently that affects marketers all over the world.

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2023 Planning for Marketers

September 28, 2022
By Cameron Brands
It’s been on the hit list for marketers and agency partners for a while, but now more than ever meeting rooms and Zoom calls are hearing quotes like these, and it’s a good thing!
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3 Important Reasons Why You Should Upgrade to GA4

August 31, 2022
By Josh Heine and Khayla Broad
In October 2021, Google announced the most significant change to Google Analytics yet: the introduction of Google Analytics 4 (aka GA4).
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How Our Data Specialists Helped a Brand Adapt & Thrive During the Pandemic

July 22, 2022
By Cameron Brands

Data holds a lot of power, especially when you know how to use it. At Rapid Media we use data to inform all decision making.

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Understanding the Difference Between OTT and CTV

June 21, 2022
By Cameron Brands
With OTT advertising, marketers have the opportunity to reach audiences beyond Linear TV’s reach, with CTV advertising putting the ad on the big screen. With the rise of cord-cutters this reach is more important than ever.
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A Brief History of Search

June 19, 2022
By Shashank Mujumale

Search engines have given us superpowers and we tend to forget how truly incredible that is. With endless knowledge at our fingertips, we can achieve almost anything.

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The Best Skill I’ve Learnt in an Agency – Managing Expectations

October 11, 2021
By Nikki Agar
Every role, business, and industry have stakeholders. Ranging from clients, board members, suppliers, colleagues and yes, even your boss.
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Four Paw-fect Reasons to add Dogs to the Workplace

May 12, 2022
By Khayla Broad

Dog friendly workplaces are trending and it’s not just because of how cute the pups are!

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The Rise of Active Users

September 20, 2021
By Grace Martin Bates

A lot can happen in 14 years. The Sydney Opera House was built within that timeframe. Over 75 social media platforms have been developed, some going viral and others disappearing throughout that time. 

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