November, 2023
One company who has been utilising storytelling marketing exceptionally well is Qantas, notably through their “Feels Like Home” campaign. This campaign features real Australians and real Qantas employee experiences during their services, backed by Randy Newman’s “Feels Like Home”, sung by Australian singer Martha Marlow.
Numerous studies have been dedicated to understanding and identifying how storytelling can impact an audience’s emotions and opinions with the following findings standing out:
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