Unlock your hidden potential with ICI

Unlock Your Hidden Potential with ICI

Marketers need to know campaign effectiveness in minutes not months. As the media landscape evolves, businesses are generating an unprecedented amount of data. Marketers understand that in this day and age data holds the key to unlocking insights that can help brands make informed decisions, optimise their marketing and sales performance, and gain market share. This increased demand and decreased time to turn around, marketers need a real-time marketing performance measurement tool to know what happened today.

The game-changing solution? Informatic Communication Investment (ICI).

ICI, is a platform that allows businesses to access, explore, and visualise all their data instantly. Campaign effectiveness can be measured in minutes, not months. The platform provides a real-time marketing performance measurement solution that enables businesses to make data-driven decisions efficiently and effectively.

Why ICI?

1.

Businesses can explore all their data at once without needing to write queries or jump between platforms. The platform harmonises all the data from different sources, making it clean and ready to use.

2.

ICI enables businesses to compare KPIs across any channel, look back at historic results, view creative performance and measure the impact of media investment against sales.

3.

Allows businesses to access visually impressive dashboards that tell stories with their data at any time. These dashboards are interactive, flexible, and simply beautiful, making data-driven decisions easier.

4.

Businesses can select specific user-rights and access management, ensuring that the right information is available to each stakeholder. It helps businesses save resources through automation and increases data and decision quality, generating unprecedented insights.

“We have been utilising this for multiple campaigns since October 2019 and unlike most dashboards, the drill-down functionality, cross-channel reporting capabilities and intra-campaign functions have greatly surpassed our previous experiences in this space.”

Kate Creevey, Senior Campaign Officer at TAFE Queensland

Ready to uncover untapped data that can drive results for your business? Contact our team now to learn more.

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