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Our Team

Rapid Media is more than techstacks, analytics and media trends. We are a growing team of highly skilled media specialists with a passion for always striving to deliver quality, innovative solutions to clients.

Vaughan O’Connor

Managing Director

Vaughan started the agency with Katrina in 2001 (previously named Functional Business Innovations FBI) and changed the name of the business to Rapid Media in 2009. With a marketing and human resources background, Vaughan takes a hands on approach with the majority of our clients and works across the strategy and key media negotiation functions as well as developing and fostering Rapid Media’s internal staff development and capabilities.

Katrina O’Connor

Director

Katrina has worked with Rapid Media since the doors opened, initially as General Manager, Katrina is now a Director of the Rapid Media group of companies. Prior to founding the business with Vaughan she worked in various roles with Southern Cross Austereo and also spent a number of years in business development roles with the Hilton Hotels Group.

Alana Humphreys

Social Media Executive
Alana joined the Rapid Media team in 2023 as Social Media Coordinator. Graduating from Edith Cowan University with a Bachelor’s Degree in Marketing, Advertising and Public Relations, Alana brings with her 2 years of experience in the Media Industry. Her constant drive to evolve and upskill ensures she is always providing the absolute best for her clients.

Benson Smith

SEM Account Executive
Benson joined Rapid Media in 2012 bringing with him extensive agency and account experience as a result of his 17+ years in the industry. Client work includes Golden Casket, Fisher & Paykel, Herron Pharmaceuticals, Queensland Government, Subway, Air Asia, Scoot Airlines and much more. Benson excels at the analytical side of his role and is our in-house spread-sheet wizard.

Bridget Wright

Head of Digital
Bridget joined Rapid Media in 2023 having spent 9 years client-side at online gambling and financial services companies. She is a passionate marketing professional with a track record of delivering digital marketing strategies, combining business objectives with creative solutions to drive growth.

Caitlin Grant

Senior Account Manager
Caitlin joined Rapid Media in 2019 as a Media Coordinator. Graduating from university in 2018 with a Bachelor of Business/ Sports Management, Caitlin has also done a marketing internship at Sofitel. This is her first role in the media industry.

Christabel Taylor-Brown

Account Manager

Christabel joins Rapid Media in 2022 from a background in television. Christabel is passionate about media and communication, with a particular love of writing in a large variety of styles. Christabel is excited to progress in her career path with Rapid Media.

Claudia Culverhouse

Account Manager

Claudia joined the Rapid Team in 2024, bringing a wealth of experience from working in digital campaign management and analytics, to her most recent transition, where she has excelled in Account Management. As our Senior Digital Account Manager, Claudia applies her extensive digital knowledge and account management skills to foster strong client relationships and bring innovative strategies, showcasing her passion for excellence and collaboration within the Rapid team.

Danielle Mallen

Senior Account Director

Danielle joined Rapid Media in 2017. With extensive client side and agency experience across the UK and Australian markets, Danielle has a passion for understanding what influences the consumer and driving results for clients. Danielle brings a wealth of experience across media strategy, planning, buying, project management and client services and has worked with brands including Goodyear Dunlop, Great Wall Motors, Darrell Lea, Village Roadshow Theme Parks, Roadshow Films, Weight Watchers and Hasbro.

Dylan McDonald

Data Analyst

Dylan joined Rapid Media in 2020 as a Junior Media Analyst, following on from his internship after having graduated university with a Bachelor of Actuarial Science. Dylan brings with him an eagerness for all things analytics and is dedicated to creating and delivering high quality insights for clients.

Elsie Cooper

Data Executive

Elsie joined the Rapid team in 2023 as a Data Executive, graduating from the University of Queensland with a Bachelor of Business, majoring in Marketing and International Communications. Elsie is excited to grow alongside Rapid Media and use data-driven insights to deliver results for clients.

Macey Williams

Social Media Executive
Macey began her journey with Rapid in 2023 as a Social Media Coordinator. Graduating from Bond University with a Bachelor’s Degree in Journalism, Majoring in Media Studies. Macey brings 2 years of experience in Social Media strategy and content creation to the team. Macey has a love for digital storytelling and implements this with all her clients.

Gemma Pilon

Senior Account Director

Gemma prides herself on moulding her account service management style to suit the needs of each client. Weather that is becoming ingrained in your team, or used as an external resource to your business. Gemma brings with her a strong skill set and knowledge around account management, Above and Below the line media and strategic marketing support. Throughout her career Gemma has works across a number of key industries including; QSR, Automotive , Retail and construction.

Georgia Baird

Account Manager
Georgia joined Rapid Media in 2023, bringing with her over 3 years of experience in the TV space in New Zealand. With a strong customer service and sales background, she is passionate about servicing clients needs and building relationships. Georgia is excited to learn about the Australian Media Landscape and is eager to become an expert in multiple media channels.

Georgia ​Karklins-Wehr

Senior Account Manager

Having graduated with ​a Bachelor of Entertainment Industries, Georgia joined ​Rapid Media as a Media Coordinator in 2022. Georgia ​is excited to begin her ​marketing career with Rapid Media. ​

Grace Martin Bates

Head of Content

Dedicated & driven, Grace specialises in Social Media and Content Marketing, with expertise across Travel, Automotive, FMCG, and Sports industries.
With a strategic mindset and creative flair, Grace ensures that impactful content strategies are executed to drive measurable results across advertising channels.
Beyond client management, Grace takes pride in being a team leader, offering support and guidance to foster professional growth.

Tony Giacca

Group Creative Director

Over his 19 years in the creative industry, Tony has developed an in depth understanding of client creative requirements across all mediums. His ability to rapidly innovate and deliver strong concepts and creative solutions has been demonstrated with clients including Scoot Airlines, Travel Associates, von Bibra Auto Village and SsangYong.

Hayley Zantiotis

Senior Account Manager

Hayley joined Rapid Media for her first role in the industry in 2020. She brings with her a passion for communication and works across several advertising platforms.

Paula O’Toole

Senior Account Director

Joining Rapid Media in 2017, Paula brings in her extensive media and sales experience with her years at MCN, Mitchell & Partners and Channel 9.

Jess O’Reily

Client Service Team Leader/Senior Account Director

Jess joined the Rapid Media team in 2018, bringing with her years of experience in media planning & buying, project management and client services. During her career Jess has also worked closely with the following brands; STIHL, Tatts Lotteries, Mantra Group, Virgin Australia, Terry White Chemists & QLD Government.

James Burnell

Senior Graphic Designer

James joined the Rapid Media team in 2018. Bringing over 20 years experience in print and media, delivering creative design solutions across a range of Industries. He thrives in a fast paced environment with a passion for design and a sharp eye for detail.

Gabby Terrell

Social Media Executive

Gabby joined Rapid Media in 2024, bringing 3 years of content marketing expertise from her previous roles in New Zealand. Gabby has a passion for enhancing brand awareness and customer loyalty through social media. Gabby excels in educating clients on Social Media and staying current with industry updates. Her diverse experience spans B2B, Finance, Construction, and FMCG sectors. Gabby is excited to leverage her knowledge and enthusiasm for Social Media Management in the Australian market.

Jollicca Tan

Digital Media Coordinator
Jollicca commenced her journey with Rapid Media in 2023, bringing with her a passion for the dynamic world of media. With a solid year of experience in television, she transitioned into the role of a Digital Media Coordinator. Committed to advancing in the field of digital media, Jollicca is ready to face challenges with determination, consistently seeking opportunities to enhance her skill set.

Josh Heine

Paid Search Manager
Josh joined Rapid Media in 2022 and is passionate about paid search and all things Google Ads to help grow a brand’s online presence, leads and sales. Josh brings experience with working alongside lead generation, e-commerce and business to business across a diverse range of industries and clients.

Liam Kenny

Social Media Coordinator
Liam joined the Rapid Media team in 2024 as a social media coordinator. Graduating from Auckland University of Technology with a bachelor of communications, majoring in advertising. Liam has a strong drive to learn and adapt with the social media industry and is passionate about content creation and creative advertising.

Kate Turner

Account Director

Kate joined the Rapid Media team in 2018, bringing with her years of agency experience in media planning and buying, media and communication strategies, client services, creative services and project management. During her career Kate has worked closely with the following brands: Crown Resorts, Techtronic Industries, Isuzu Trucks, Woolworths Group – Home Timber & Hardware and Dan Murphy’s, Samsonite, BabyLove and Australian Pork.

Khayla Broad

Digital Media Executive
Khayla joined Rapid Media in April 2022 bringing with her four years of experience in social media marketing. During her career, she has had the opportunity to manage a diverse range of national accounts.

With a passion for digital marketing, Khayla specialises in finding strategic solutions for driving brand growth and engagement.

Shashank Mujumale

SEO Director

Shashank has over eight years of experience in the field of SEO and Web development. He is proficient with Google Analytics 4, Adwords, Google Tag Manager, Web Master tools and skilled in website design, HTML, CSS, and JavaScript development.
Shashank has previously worked with well-known brands globally. He is highly dedicated with enthusiasm to accept new challenges. He thrives to deliver his best to the company and clients.

Lachlan Campbell

Junior Graphic Designer

Lachie joined Rapid Media in 2023 following his experience in the Australian sport industry (AFL, NRL) as a graphic designer and graduating university with a Bachelor of Design. He effectively produces creative solutions to suit the client’s needs. Lachie is driven, enthusiastic and forward thinking, he looks forward to expanding his skillset working at Rapid Media.

Libby Frost

Account Manager

Libby joined Rapid Media in 2023, bringing diverse marketing experience in product marketing, strategy, and media planning. She has worked with vendors like Apple, IBM, and Microsoft in B2B across New Zealand, Australia, Canada, and the United States. In the B2C sector, she collaborated with retail and commercial brands, including movie distributors, national banks, and New Zealand government organisations.
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